18 Sep 2013

Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon).

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Twitter’s new feature lets you verify and authenticate your website’s domain with the service, then see everything happening on Twitter to that domain. Someone mention a piece of content on your website? Twitter will tell you about it. Someone link to you in a tweet but didn’t tell you? Twitter can show you that link and how well it performed. Got people sharing using proprietary link shorteners that hide their stats to the general public? Twitter will tell you what’s happening with every link to your website, no matter what tool was used to create it.

Watch how to set this powerful, free feature up for your website in this very short video tutorial in just 5 minutes. Like this tutorial? Please share it!

Christopher S. Penn
Vice President, Marketing Technology

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7 comments
Dev Digital
Dev Digital

Nice article but I need to create the campaign and add billing information than only I can see my website twitter analytics.

Tasha W
Tasha W

I am one of the lucky ones who can't access the anayltics unless I buy an ad I guess. I tried to add a CC to get the analytics that way and it won't accept Canadian residents. Looks like it's for USA only for those who it doesn't work for right off the bat like me. Lucky me lol ah well the though was nice while it lasted :)

shans41
shans41

Great article and good to know!

ScottMonty
ScottMonty

Very cool - but I can't get it to work with Blogger. Let me know if you hear of anyone who can.

DwightGoodmanDD
DwightGoodmanDD

I was able to access the analytics settings only after I added Credit Card information. I did not need to create an ad or campaign.

LoriAnneBrown
LoriAnneBrown

@DwightGoodmanDD Thanks. Was going to post I didn't have the analytics button when I saw your post. Adding the card information did the trick even though I didn't create a campaign either.


Great data.

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